Market Readiness
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Course Introduction
Outline and Objectives
Ideas vs. Opportunities
Defining Value
The Realities
The Road Ahead
Assessments
Trends, Timing & Sectors
Introducing to Timing; Political & Economic Factors
Socio-Cultural, Technological, Legal & ESG Factors
Defining the Industry Landscape
Assessments
Market & Competitive Analysis
Factors of Failure & Success
Market Analysis
Competitive Analysis
Assessments
Segmentation, Targeting & Positioning
Segmentation
Targeting
Positioning
Assessments
Branding & Marketing Mix
Branding
Product & Place
Promotion
Assessments
Pricing, G2M & Revenue Forecasting
Pricing
G2M & Revenue Forecasting
Assessments
Wrap Up
Fin
Products
Course
Section
Ideas vs. Opportunities
Ideas vs. Opportunities
Market Readiness
Buy now
Learn more
Course Introduction
Outline and Objectives
Ideas vs. Opportunities
Defining Value
The Realities
The Road Ahead
Assessments
Trends, Timing & Sectors
Introducing to Timing; Political & Economic Factors
Socio-Cultural, Technological, Legal & ESG Factors
Defining the Industry Landscape
Assessments
Market & Competitive Analysis
Factors of Failure & Success
Market Analysis
Competitive Analysis
Assessments
Segmentation, Targeting & Positioning
Segmentation
Targeting
Positioning
Assessments
Branding & Marketing Mix
Branding
Product & Place
Promotion
Assessments
Pricing, G2M & Revenue Forecasting
Pricing
G2M & Revenue Forecasting
Assessments
Wrap Up
Fin
4 Lessons
Defining Value
The Realities
The Road Ahead
Assessments