Market Readiness
- Buy now
- Learn more
Course Introduction

Outline and Objectives
Ideas vs. Opportunities

Defining Value
The Realities
The Road Ahead
Assessments
Trends, Timing & Sectors

Introducing to Timing; Political & Economic Factors
Socio-Cultural, Technological, Legal & ESG Factors
Defining the Industry Landscape
Assessments
Market & Competitive Analysis

Factors of Failure & Success
Market Analysis
Competitive Analysis
Assessments
Segmentation, Targeting & Positioning

Segmentation
Targeting
Positioning
Assessments
Branding & Marketing Mix

Branding
Product & Place
Promotion
Assessments
Pricing, G2M & Revenue Forecasting

Pricing
G2M & Revenue Forecasting
Assessments
Wrap Up

Fin

Products
Course
Section

Trends, Timing & Sectors

Market Readiness
- Buy now
- Learn more
Course Introduction
- Outline and Objectives
Ideas vs. Opportunities
- Defining Value
- The Realities
- The Road Ahead
- Assessments
Trends, Timing & Sectors
- Introducing to Timing; Political & Economic Factors
- Socio-Cultural, Technological, Legal & ESG Factors
- Defining the Industry Landscape
- Assessments
Market & Competitive Analysis
- Factors of Failure & Success
- Market Analysis
- Competitive Analysis
- Assessments
Segmentation, Targeting & Positioning
- Segmentation
- Targeting
- Positioning
- Assessments
Branding & Marketing Mix
- Branding
- Product & Place
- Promotion
- Assessments
Pricing, G2M & Revenue Forecasting
- Pricing
- G2M & Revenue Forecasting
- Assessments
Wrap Up
- Fin

4 Lessons

Introducing to Timing; Political & Economic Factors

Socio-Cultural, Technological, Legal & ESG Factors

Defining the Industry Landscape

Assessments